SYDNEY BOOK LAUNCH

VEGAN VENTURES

Start and Grow an Ethical Business


Thursday 24 September, 2015, 6pm for 6.30pm start
Glee Books, 49 Glebe Point Road, Glebe

Join us in a celebration of vegan businesses! 
Enjoy wine and a delicious selection of canapes from some of Sydney’s leading vegan food businesses
MC Clare Mann will be in conversation with the author 
RSVPs essential – see below for how
 

OFFICIAL SYDNEY BOOK LAUNCH DETAILS

Forget the negative stereotypes of veganism being the domain of bland, dowdy, cult-following extremists. From Beyoncé launching a plant-based food delivery service and an animal-free cheese being picked up on the popular US TV show Shark Tank to Microsoft founder Bill Gates investing in a company that manufactures meat alternatives, vegan living is finally trendy.

Vegan business owners and entrepreneurs are at the forefront of this global revolution that values people, animals and planet as much as profit.

Vegan Ventures: Start and Grow an Ethical Business is the first business book on how to start and grow a business run on vegan principles. Written by award-winning journalist and media coach Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, Australia and UK.

The book provides a peek inside the operations of those who have been there, done it and are still doing it. Among the numerous nuggets of wisdom included are:

  • How to figure out the purpose of your business and why it's so important
  • How your mindset can sabotage your business success and what to do to ensure that
    doesn't happen
  • How to get regular, positive media coverage for your products or services, no matter what your PR budget is
  • Common branding mistakes and how to avoid them
  • Social media 'Do's' and 'Don'ts'
  • How much you should use the word 'vegan' in your branding or marketing

Learn how to maximize your chances of success and avoid the pitfalls others have experienced in this practical and inspirational ‘how to guide for aspiring and existing vegan business owners and entrepreneurs.


“A timely addition to the reading list of every vegan entrepreneur.”

- Philip Wollen, former VP, Citibank & philanthropist



ADVANCE PRAISE FOR THE BOOK

  • "What a fantastic, practical and inspirational book. Everyone who’s interested in running an ethical business should read it - actually, Vegan Ventures is a great resource for any new business owner, vegan or not, but it is certainly a must-have for vegan entrepreneurs”.
    Alexandra Paul
    Actor, director, activist & athlete
  • "I’m a big believer in businesses with a mission other than profit - we need more people running more businesses in this way, where the key outcomes are environmental and social. Encouraging other entrepreneurs to adopt this business model is a key part of that – Katrina's book does this brilliantly.”
    Dale Vince
    Founder, Ecotricity & Chairman of Forest Rangers Football Club (UK)
  • "‘Katrina's passion for veganism, ethics and business have collided and I think mankind is the winner.  I always admire a writer who is prepared to stand by their beliefs, and Katrina most certainly does this. Vegan Ventures is a book that a lot of people are going to be talking about and raving about.”
    Andrew Griffiths
    Bestselling author, INC columnist & CBS Small Business Commentator

Vegan Food Sponsors:

TASTE THE DELIGHTS OF SOME OF SYDNEY'S LEADING VEGAN FOOD BUSINESSES

Superfood Sushi is Sydney's first vegan sushi cafe. Located in Newtown, Superfood Sushi also offers catering services.  

The Plant Gallery serves food that looks and tastes incredible, and also happens to be raw, vegan, free of refined sugars and gluten free.

Addiction Food manufactures unique, delicious , ethical, handmade sweets and healthy treats and supplies them to quality food establishments, health food stores, cafes and caterers throughout Australia.

Socially Vegan Cakes is a small bakery finding the perfect and perfectly delicious recipes that allow you to live your vegan life socially. Cakes and other baked goods made to order.

That Vegan Lady specialises in delicious quiches and cupcakes that are available for delivery, as well as event catering.

Iku Wholefood has prepared food as close as possible to its natural state, nutritious ingredients with all their goodness intact - since 1985. Based on macrobiotic philosophies, Iku food is good for people, animals and planet. 


ACHIEVEMENTS

  • Winner, Voiceless: The Animal Protection Institute Prize for Print/Online Journalism
  • Founder, The Scavenger online magazine for social change makers
  • Co-Author/editor of 3 books

ABOUT KATRINA FOX

Katrina Fox is an award-winning journalist, media coach, content marketer and editor of the vegan business blog VeganBusinessMedia.com.

She has written extensively for niche and mainstream media, including The Sydney Morning Herald, for 17 years on social justice, animal advocacy and ethical business issues. 

A passionate animal advocate, Katrina won the Voiceless: The Animal Protection Institute Media Prize for her article, ‘Speciesism: The Final Frontier’, for the ABC’s The Drum website in 2014. 

She lives with her wife Tracie and loves glitter and internet cat videos. 

www.katrinafox.com and www.veganbusinessmedia.com 

Twitter: @katrinafox and @veganbizmedia 

Facebook: www.facebook.com/katrinafoxpage  and www.facebook.com/veganbusinessmedia  

LinkedIn: www.linkedin.com/in/katrinafox1

EVENT DETAILS

WHAT
Vegan Ventures: Start and Grow an Ethical Business by Katrina Fox: BOOK LAUNCH
WHEN
Thursday 24 September, 2015. 6pm for a 6.30pm start
RSVP ESSENTIAL
To confirm your spot, contact GLEE BOOKS by:
Email: events@gleebooks.com.au (Put ‘Yes to Vegan Ventures Launch’ in your subject header and number of people including you attending) or
Phone: 02 9660 2333 or
Website
 
WHERE
Glee Books, 49 Glebe Point Road, Glebe
MC
Clare Mann from Communicate 31 will MC the evening
REASONS TO COME
Support the first book of its kind by local Sydney author. Meet an eclectic group of people from the small business/entrepreneur community, corporates, media, vegans and animal advocates. Enjoy wine and plenty of delicious canapes and treats by some of Sydney's leading vegan food businesses!