USA | UK | AUSTRALIA
Whether you’re a vegan fashion brand ready to create a buzz in the media, a plant-based food company looking to increase your social media engagement, or an expert who needs to nail your web copy to get more leads and sales, we’ve got you covered.
What We Offer
You may have the best product, service or brand, but if no one knows about it, you won’t be able to serve the world. Let us take the lead on your public relations strategy and implementation. We have experience in getting our clients featured in niche and mainstream media.
- Communications strategy creation - Media relations - Media training - Online media kit creation - Calendar planning - Celebrity outreach - Influencer marketing - Relationship building
Running your business while keeping up a strong and consistent social media presence can be overwhelming. Let our team of social media specialists help you get engagement that results in leads and sales.
- Strategy creation - Content planning, creation & scheduling - Engagement - Paid ads - Analytics
Our team loves creating both editorial and promotional content for vegan brands, businesses and personalities, so if this is not your strong suit or you’re pressed for time, hand it over to someone who will create content that not only makes you shine, but brings in leads and sales.
- SEO web copywriting - Blogs (includes SEO, keyword research) - Articles - EDMs - Press releases - Product descriptions - Landing pages - Content marketing - Case studies (including interviews) - Editing - Proofreading - Ebooks - Research
Who We Are
Founder Katrina Fox is an award-winning journalist, copywriter and PR consultant.
She has written for and been quoted in a wide range of niche and mainstream media in the UK, US and Australia, including Forbes and the BBC.
She is the creator of Vegan Business Media, a content, events and training platform providing success strategies and resources to vegan and plant-based business owners and entrepreneurs.
Katrina is the host of the popular Vegan Business Talk podcast and the author of Vegan Ventures: Start and Grow an Ethical Business.
Katrina works with a team of carefully chosen professionals in the US, UK and Australia who are experts in their fields to match your needs perfectly and deliver the measurable outcomes required to achieve your business goals.
All work is overseen by Katrina who checks in with you regularly to keep you updated.
Why choose us for your PR and marketing needs?
We work exclusively with vegan and plant-based brands of all sizes, from larger SMEs to solopreneurs, in all industry sectors, as well as authors and other creatives.
Our founder Katrina Fox is immersed in the vegan and plant-based business space and understands the nuances of the sector.
This means you’ll get a tailored solution to your PR and marketing needs, according to whether you want to promote your products and services to the vegan community or to the larger flexitarian audience, or to the masses (or a combination of all those).
Everything is managed for you by the best professionals hand-picked by Katrina to suit your individual requirements, as no two clients are the same.
Our team of professionals has worked with a diverse range of companies and entrepreneurs including:
TAMMY FRY, THE FRY FAMILY FOOD COMPANY
“We are extremely happy that we employed the services of Katrina Fox PR to raise the profile of our company, The Fry Family Food Co, as well as my profile as a plant-based health and fitness influencer in Australia and the USA.
“The results of her work spoke for themselves – they included a five-page feature on the Fry family in Vegan Health & Fitness magazine, inclusion of Fry’s recipes in an upcoming major plant-based cookbook, and several other articles and interviews.
“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”
ALON HOCHBERG, BILLION VEGANS
“I had just launched an equity crowdfunding campaign for my new online marketplace, Billion Vegans, and wanted to get this in front of the vegan community. I hired Katrina because I felt we’d be in safe hands, due to her extensive networks in vegan circles as well as her strong PR skills.
“I’m delighted with the results we got. Within the first 24 hours of gaining our first piece of media coverage, our equity crowdfunding amount doubled, enabling us to reach the minimum target to allow us to keep fundraising, and product sales tripled.
“It was a pleasure working with Katrina, who not only promoted our brand but championed it and also offered valuable advice on profile-raising in general. I would hire her again in a heartbeat and highly recommend her services.”
DEMETRIUS BAGLEY, VEGAN TRAVEL CLUB
“I strongly recommend Katrina Fox for your employment. Katrina has been a terrific media colleague, key collaborator and excellent vendor for and with me over these last couple of years.
“As an ace vendor, she’s deftly partnered with our Vegan Travel Club team to produce multiple outstanding press releases. Part of that was her thoroughness and speed. And other part of that was her making sure we were very well prepared for media attention with some expert advice around press release distribution, photo formatting online, and other PR strategy.”
MICHELLE GRAVOLIN, VEGAN NSW
“Katrina’s assistance with our publicity campaign was professional, comprehensive, well-informed and effective.
“Katrina was generous with her knowledge, a pleasure to work with, and went out of her way to help us meet our goals.
“Our campaign achieved much greater reach than it would have without her assistance.”
CLAIRE SMITH, BEYOND INVESTING & BEYOND ANIMAL, CREATOR OF 'VEGN' ETF
“I hired Vegan Business Media’s PR services to raise awareness in the vegan and animal rights media and community of the vegan-friendly and climate-conscious exchange traded fund that I and my team at Beyond Investing created.
“I was delighted with the reach achieved by Katrina, who went out of her way to promote the fund in the media, on social media and to her own connections.
“What I also thoroughly appreciated was being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge.
“I highly recommend her company’s services and am keen to work with her again.”
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