In this episode I interview Giacomo Marchese, the co-founder with his partner Dani Taylor of Vegan Proteins, an online store selling a range of vegan supplements.
The couple also co-founded PlantBuilt, a non-profit organization of strength-based vegan athletes who compete together to raise awareness of vegan living, as well as funds to help farm animal sanctuaries.
A fitness aficionado for over 20 years, Giacomo has been vegan for more than 10 of those. He actively competes in bodybuilding and powerlifting, and holds a certificate in Plant Based Nutrition from Cornell University.
In addition to running the Vegan Proteins online store, he also coaches clients online.
This interview is one that I did for my book Vegan Ventures: Start and Grow an Ethical Business.
In this interview, Giacomo discusses:
• The signature strategy he and Dani use to provide highly personalized customer service to differentiate themselves from bigger brands
• Embracing being a small- or a medium-sized business and not forcing yourself into a corporate model of massive fast growth
• The importance of trusting yourself amid huge uncertainty when starting and running a business
• Strategies for working successfully with your partner in a home-based business
• And much more
Brands mentioned in vegan business news roundup: