In this episode I interview Nichole Dandrea from Nicobella Organics, makers of vegan, organic, dark chocolate truffles, in Atlanta, Georgia. Since launching their truffles in late 2009 Nicobella – which combines the names of Nichole and her toy poodle Isabella – have created more healthy treats with their munch line and peanut butter squares.
Nichole is a registered dietitian and yoga instructor with a passion for bringing healthy, plant-based, ethical treats to people – and believes dark chocolate should be its own food group!
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.
In this interview Nichole talks about:
• Price versus quality – the dilemma between producing products cheaper but lower quality, or pricing them higher and maintaining high quality
• How outsourcing parts of the business allows it to grow
• The importance of creating a community around your brand
• The types of email content that – surprisingly – get more open and click-through rates
• And much more
Visit the Nicobella Organics website
Brands mentioned in vegan business news roundup:
Alchemy (ColourPop Cosmetics)
Star City Foods
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