In this episode, I interview Mellissa Morgan, founder of Ms. Cupcake, a vegan bakery in the UK’s South London, whose tagline is ‘The Naughtiest Cakes in Town’. It’s also the name of her fabulous cookbook.
This interview with Mellissa is another one that I did for my book Vegan Ventures: Start and Grow an Ethical Business.
• Why you should invest in branding up front
• How her strong branding sets her apart from the crowd to the point where if 50 other vegan cake businesses opened on the same street as hers, she wouldn’t be worried
• How she got five publishers beating down her door to write a cookbook
• And much more.
Visit the Ms. Cupcake website.
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