Coaching Packages

Do you need some tailored, one-on-one advice for your vegan business or brand?  

Have you got some questions about how to start and grow your plant-based venture?  

Whether you're just starting out, or an experienced entrepreneur, I’ve got you covered.

I work with vegan and plant-based business owners, entrepreneurs, coaches, consultants, authors and other creatives from across the globe.

With my coaching packages (3 months, 6 months or 12 months), you'll get clear, practical strategies, accountability, and motivation to help guide you in your vegan venture.

PR, PROFILE RAISING & BRAND BUILDING COACHING 

If you're just starting out with your business and looking to grow it, or you've been in business for a while but want more customers and leads, let's work together to raise the profile of your vegan brand.

Firstly, I can help you with almost all your media and PR queries. 

Having worked as a journalist for 19 years, I know what reporters are looking for (as well as what they don’t want).  

Here’s some examples of what I can help you with:  

• How to get your first piece of media publicity  

• How to raise the profile of your business or campaign  

• How to make your website media-friendly  

• How to put your online media kit together  

• Develop a lead magnet for your website (which you can also use as a giveaway to media audiences)  

• Find media outlets targeted to your audience  

• Find story angles and pitches that get journalists’ attention and increase the chance of them saying ‘yes’  

• Prepare ‘soundbites’ – honing your message in a nutshell (this is particularly important for TV and radio where you typically only get a few seconds or minutes – make each one count!)  

• Prepare for an interview with a journalist  

• How to stay on track during an interview to ensure your message comes across and avoid reporters’ sneaky traps designed to take you off topic and into saying stuff you may later regret or doesn’t best serve you  

• Put together a compelling media release for journalists which you can also use on your website to help drive traffic and increase customer engagement  

• Provide feedback on your pitch to a journalist (sent to me before our session) 

• How to leverage your PR to get more leads and sales

Secondly, I can help you figure out the best way to build and grow your brand and create a community around it.

It can be daunting trying to decide which social media platforms to use and when, or what other types of marketing to use. 

You've got questions. I can help you find the answers.

I can also connect with you relevant professionals from my vast network in the vegan and plant-based business space, where relevant.

Working with a coach means you're also kept accountable and motivated and have someone to bounce ideas off.

About Me

I'm an award-winning journalist, copywriter and PR consultant.  

I've written for and been quoted in a wide range of niche and mainstream media in the UK, US and Australia, including Forbes and the BBC over the past two decades.  

I'm the creator of Vegan Business Media, a content, events and training platform providing success strategies and resources to vegan and plant-based business owners and entrepreneurs.  

I'm the host of the popular Vegan Business Talk podcast and the author of Vegan Ventures: Start and Grow an Ethical Business - the first and only book of its kind written specifically to help people like you start and grow a vegan or plant-based business.  

I'm immersed in the vegan and plant-based business space, and regularly speak at events across the globe, including the US, UK and Australia on this topic.

My mission is a vegan world, so I'm committed to helping you achieve success with your brand.  

I've consulted, coached, and worked with a diverse range of companies, experts and entrepreneurs including:

Testimonials

TAMMY FRY, THE FRY FAMILY FOOD COMPANY  

“We are extremely happy that we employed the services of Katrina Fox PR to raise the profile of our company, The Fry Family Food Co, as well as my profile as a plant-based health and fitness influencer in Australia and the USA.  

“The results of her work spoke for themselves – they included a five-page feature on the Fry family in Vegan Health & Fitness magazine, inclusion of Fry’s recipes in an upcoming major plant-based cookbook, and several other articles and interviews.  

“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”

ALON HOCHBERG, BILLION VEGANS  

“I had just launched an equity crowdfunding campaign for my new online marketplace, Billion Vegans, and wanted to get this in front of the vegan community. I hired Katrina because I felt we’d be in safe hands, due to her extensive networks in vegan circles as well as her strong PR skills.  

“I’m delighted with the results we got. Within the first 24 hours of gaining our first piece of media coverage, our equity crowdfunding amount doubled, enabling us to reach the minimum target to allow us to keep fundraising, and product sales tripled.  

“It was a pleasure working with Katrina, who not only promoted our brand but championed it and also offered valuable advice on profile-raising in general. I would hire her again in a heartbeat and highly recommend her services.”

DEMETRIUS BAGLEY, VEGAN TRAVEL CLUB  

“I strongly recommend Katrina Fox for your employment. Katrina has been a terrific media colleague, key collaborator and excellent vendor for and with me over these last couple of years.  

“As an ace vendor, she’s deftly partnered with our Vegan Travel Club team to produce multiple outstanding press releases. Part of that was her thoroughness and speed. And other part of that was her making sure we were very well prepared for media attention with some expert advice around press release distribution, photo formatting online, and other PR strategy.”

MICHELLE GRAVOLIN, VEGAN NSW  

“Katrina’s assistance with our publicity campaign was professional, comprehensive, well-informed and effective.  

“Katrina was generous with her knowledge, a pleasure to work with, and went out of her way to help us meet our goals.  

“Our campaign achieved much greater reach than it would have without her assistance.”

CLAIRE SMITH, BEYOND INVESTING & BEYOND ANIMAL, CREATOR OF 'VEGN' ETF  

“I hired Vegan Business Media’s PR services to raise awareness in the vegan and animal rights media and community of the vegan-friendly and climate-conscious exchange traded fund that I and my team at Beyond Investing created. 

“What I thoroughly appreciated was being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. 

“I highly recommend her company’s services and am keen to work with her again.” 

BETH LEVINE, INDIVIDUAL & COUPLES COUNSELLOR

“I hired Katrina to help me get published in the media. She knows the ins and outs of journalism, what editors want and expect, and explained the process to me as we went along so I could do it on my own. 

“She helped me get published on One Green Planet where my article was seen by thousands of people and I’ve learned a lot about putting together compelling pitches and writing for target audiences. 

“Katrina was very responsive to my questions and concerns and is also great fun to work with. I continue to consult with her on other projects and highly recommend her media coaching services.”  

PHIL PRESTON, BUSINESS STRATEGIST & SPEAKER

“Approaching the media had been a blind spot for my business, mainly because I didn’t know how to go about it and just felt out of my depth in general. 

“Katrina’s coaching helped make it manageable and led to some specific actions that have already increased the visibility of my personal profile and brand. 

“Highly recommended as someone who knows their stuff.”  

BRENTON EDGECOME AKA VEGAN SMYTHE, COMEDIAN & MUSICIAN  

“My PR and media training consultation call with Katrina gave me an excellent appreciation for the media and the best tactics to use to get press coverage for my work. I now feel like PR is something I can handle, rather than being a mysterious enigma, best left to the professionals.  

“Katrina's personable style made the consultation a pleasure and her experience meant that all my questions were quickly and clearly answered.  

“As a result of my new-found knowledge I have already had coverage in The Advertiser (Adelaide's major newspaper) and will be covered in Nourish magazine, a national monthly publication.”  

Coaching Packages (Available in 3, 6 or 12-month options)

Option 1: Silver

  • 1 x monthly coaching call of one hour.  
  • Unlimited email, Messenger, Whatsapp communication throughout each month. 

Have me 'on tap' when you need me. 

So for example, if you need me to take a look at something eg a logo, or website and provide feedback or you have a question you want a response to, you can email or message me. I'll respond either in writing or record an audio message Monday to Friday 9am to 6pm Sydney, Australia time and aim to respond to each query within 24 hours.  

 Also includes these bonuses:

  • Your choice of 5 x downloadable self-help hypnosis programs from my partner Dr Tracie O'Keefe DCH: Choose from more than 80 options on topics including Confidence Building, Overcoming Procrastination, Thinking Outside the Box and more (Valued at $500)  
  • My mini e-course Media Pitching for Vegan Business Owners and my mini e-course How to Write a Media Release for your Vegan Brand (Valued at $99)

Investment: $2,000 AUD per month (plus GST for Australian residents only). Click here for a currency converter.  

Payable monthly, always one month in advance.  

Or pay in full in advance for 3, 6 or 12 months and you get a 5% discount. 


Option 2: Gold  

  • 2 x monthly coaching calls of one hour each.  
  • Unlimited email, Messenger, Whatsapp communication throughout each month.  

Have me 'on tap' when you need me.  

So for example, if you need me to take a look at something eg a logo, or website and provide feedback or you have a question you want a response to, you can email or message me. I'll respond either in writing or record an audio message Monday to Friday 9am to 6pm Sydney, Australia time and aim to respond to each query within 24 hours.  

Also includes these bonuses:  

  • Your choice of 10 x downloadable self-help hypnosis programs from my partner Dr Tracie O'Keefe DCH: Choose from more than 80 options on topics including Confidence Building, Overcoming Procrastination, Thinking Outside the Box and more (Valued at $1000)  
  • Enrolment in my online course and group coaching program Vegans in the Limelight (Valued at $997)  

Investment: $3,200 AUD per month (plus GST for Australian residents only). Click here for a currency converter.  

Payable monthly, always one month in advance.  

Or pay in full in advance for 3, 6 or 12 months and you get a 5% discount.

To apply for a coaching package, fill out the form below and I’ll be in touch:  

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