HOW TO GET MEDIA COVERAGE FOR YOUR VEGAN PROJECT OR BUSINESS
WITH KATRINA FOX
WANT TO RAISE THE PROFILE OF YOUR VEGAN PROJECT OR BUSINESS? GET IN THE MEDIA!
Would you like to get your vegan product, service, campaign, book or project in front of hundreds, thousands or even millions of people – for FREE? And FAST?
If so, then getting media coverage is the way to do it.
With just one story or interview, you can be in front of huge numbers of people, many of whom will be ready to buy from you – whether a tangible product or service, or your message.
Imagine how successful you can be when you’re in the spotlight regularly.
Best of all, when you do your own PR, it costs nothing! Being featured in the media is FREE PUBLICITY.
An ad, on the other hand, will cost you hundreds of dollars in small media outlets through to thousands and hundreds of thousands of dollars in large, mainstream media. Do you really want to part with all that money with no guarantee of a return on your (massive) investment?
With media coverage (done the right way), there is no financial risk.
Other benefits of being in the media:
- It boosts your credibility. Unlike an ad which people know is biased because it’s you talking about your stuff, having a journalist report on it gives it third-party approval.
- Regular coverage means you become the ‘go to’ person in your particular area of expertise, which means that as well as more clients and customers, you can attract other lucrative opportunities such as joint ventures and paid speaking gigs.
- It’s affordable. (Did I mention it’s FREE?)
So, now we’ve established that being in the media is good for your vegan project or business, it makes sense to step up and put yourself forward, right?
Yet so many vegan business owners, authors and creatives aren’t taking advantage of this no-brainer opportunity to increase their success.
Is this you?
Are you nervous about approaching journalists because you have no idea how to go about it?
Are you worried you’ll be made to look a fool and have friends and family laugh at you?
Do you believe that only ‘other people’ in your field get to become media stars (and are secretly envious of them because you know just as much, if not more, than them or your product or service is equal to or better than theirs)?
If you answered ‘yes’ to one or more of the above questions, join award-winning vegan journalist Katrina Fox in a 90-minute live, online media training webinar.
She'll show you how to tell the world who you are and why they should pay attention – without a big marketing budget, huge staff or celebrity friends.
The good news is that learning how to get into the media isn’t rocket science. It’s easy once you know how.
In this training, Katrina will give you a behind-the-scenes, insider tour of information, techniques and practical strategies gleaned from her 19 years as a journalist and editor.
HERE'S WHAT YOU'LL LEARN IN THIS ONLINE TRAINING:
Among the numerous nuggets of wisdom you'll come away with at the end of this e-seminar, are:
- The 5 essential steps you MUST take BEFORE you approach a journalist with your story
- How to write an email pitch to quickly grab the media’s attention and stop them hitting the ‘delete’ button
- How to make a story suitable and relevant for local, national, niche or mainstream media
- How to come up with story angles for a range of media types – on a regular basis
- And much more
NOTE: This webinar is a CONTENT-RICH, 'no fluff', non-salesy, 90-minute training.
INCLUDES: MEDIA COACHING
Katrina coached 2 participants, brainstorming ideas for media angles for their project or business, on the webinar.
Listen to questions about media and PR from live attendees get answered from an award-winning vegan journalist with nearly two decades of experience.
"I hired Katrina to help me get published in the media. She knows the ins and outs of journalism, what editors want and expect, and explained the process to me as we went along so I could do it on my own. She helped me get published on One Green Planet where my article was seen by thousands of people and I’ve learned a lot about putting together compelling pitches and writing for target audiences. Katrina is very responsive to my questions and concerns and is also great fun to work with. I continue to consult with her on other projects and highly recommend her media coaching services."Beth LevineCounselor
"Katrina’s immense practical knowledge, generosity and warmth had the audience captivated from the start. She kept them that way until the end and most members came out with pages of notes, helpful tips and resources to assist them in growing their personal and professional profiles through effective use of PR. This was a presentation packed with value from go to whoa and we could easily have enjoyed more time. Katrina is a highly skilled source of practical knowledge and delivers with a delightful speed and clarity to leave the audience gasping for more."Julie Garland-McLellandPresident, National Speakers Association of Australia, NSW Chapter
"Approaching the media had been a blind spot for my business, mainly because I didn’t know how to go about it and just felt out of my depth in general. Katrina’s coaching helped make it manageable and led to some specific actions that have already increased the visibility of my personal profile and brand. Highly recommended as someone who knows their stuff."Phil PrestonBusiness Strategist & Speaker
"The training was easy to understand and follow, fun and friendly. I received media coverage within 2 weeks of taking your course."Joanna Leigh
"Katrina absolutely knows her stuff when it comes to teaching people how to get featured in the media. The feedback from the audience was fantastic; they loved her style and were inspired to learn more."Orsi Parkanyi
Founder & Director, Women as Entrepreneurs
"An excellent presentation. The training was dynamic and easy to follow."Karin Olah
- Founder & editor, The Scavenger online magazine for social change makers
- Launch editor of Cherrie, women's magazine
- Associate editor, Ethical Futures digital magazine for senior executives
ABOUT THE PRESENTER
Katrina Fox is an award-winning journalist, media coach, editor of the vegan business blog VeganBusinessMedia.com, host of the Vegan Business Talk podcast, and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners and entrepreneurs.
Over the past 19 years, she has worked on staff as a senior reporter, features writer, sub-editor and editor, and as a freelancer on a broad range of print and online media in the UK, US and Australia.
She has written extensively on social justice, animal advocacy and ethical business issues for specialist and mainstream media.
A passionate animal advocate, Katrina won the Voiceless: The Animal Protection Institute Media Prize for her article, ‘Speciesism: The Final Frontier’, for the ABC’s The Drum website in 2014.
Katrina proudly helps rebels with causes to share their stories in the media. Through her coaching and training, she provides practical techniques and strategies on the best ways to get free publicity through media coverage.
Originally from London in the UK, she lives with her wife Tracie in Sydney, Australia. She loves glitter, disco and internet cat videos.