In this talk, Katrina Fox of Vegan Business Media discusses:
– How to convey your ethical stance without coming across as ‘preachy’
– Should you use the word ‘vegan’ in your branding, marketing or packaging, or is it better to use ‘plant-based’?
– Where should retailers position these products in store?
This was a presentation by Katrina Fox, founder of Vegan Business Media, at the Naturally Good Expo, a trade expo for the natural and organics industry in Australia. The event took place at the ICC at Darling Harbour on 29 April, 2018 as part of an umbrella session on the ethical consumer, with global research firm Euromonitor International.