Vegans In the limelight
Consulting
Copywriting
PR
As featured In
About me
I’m an award-winning journalist, copywriter, content marketer and PR consultant with more than 25 years’ experience writing for niche and mainstream media in the UK, US and Australia.
I’m the author of Vegan Ventures: Start & Grow an Ethical Business, the first book of its kind providing success strategies for vegan entrepreneurs and host of the Vegan Business Talk podcast.
My mission is to put more vegan business owners, experts, influencers, coaches, consultants and creatives in the limelight so you can share your messages and make money selling your products and services.
Vegans In the Limelight
Should you do TikTok? What about Reels? When’s the best time to do PR? How much of yourself should you share online?
PR and marketing is essential to grow your vegan business or brand but it can be overwhelming. So. Much. Content.
Instead of tearing your hair out searching the net for expensive courses and tactics (which may not be right for your business even if they’re working for others’), why not invest in ongoing support, training and community – that’s affordable?
In my private membership group you’ll get access to a comprehensive PR course, regular expert masterclasses, Q&As, website/content reviews, virtual networking meetups and a members-only Facebook group where you can get the help and support you need on all things PR, marketing, personal branding and thought leadership.
Vegan Ventures
Start & Grow an Ethical Business is the first book of its kind providing success strategies for vegan and plant-based entrepreneurs.
It features insights and expertise from 60+ owners of a wide range of vegan-run businesses from across the globe, including PR, marketing and business growth professionals.
“A timely addition to the reading list of every vegan entrepreneur.”
– Philip Wollen, former VP, Citibank & philanthropist, from the foreword to the book.
Vegan Business Talk Podcast
How do other vegan business owners overcome their challenges to succeed?
What marketing and PR strategies are working for them?
Join me and my guests as we dive into the trials and tribulations of being a vegan entrepreneur, and how to stand out in an
increasingly crowded and noisy world.
Tune into the first vegan business podcast of its kind, Vegan Business Talk.
Kind words from lovely people
“Katrina has a great eye for media, what’s trending and who to get your work in front of. She completely understands the vegan movement and is well connected all over the world. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that.I recommend her 100 percent.”
– Sara Kidd, vegan baking queen and author
“Katrina has a great eye for media, what’s trending and who to get your work in front of. She completely understands the vegan movement and is well connected all over the world. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that.I recommend her 100 percent.”
– Sara Kidd, vegan baking queen and author
“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”
– Tammy Fry, marketing director Fry Family Food Company
“Hiring Katrina as my publicist saved me. She was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR and marketing strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”
– Mitali Deypurkaystha, book consultant and founder of The Vegan Publisher
“Hiring Katrina as my publicist saved me. She was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR and marketing strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”
– Mitali Deypurkaystha, book consultant and founder of The Vegan Publisher
From the blog
We need more collaboration, less competition in the vegan and plant-based spaceI was partly sad and partly amused by the attack ads taken out by plant-based meat brand Lightlife in US…
Read More
VBT 120: What to include on the ‘About’ page of your vegan brand’s websiteIn this episode I’m sharing with you a talk I gave recently to a group of vegan business owners and…
Read More- Should you use ‘vegan’ in your branding and marketing, or is ‘plant-based’ better?
Companies that sell food products containing no animal ingredients should avoid using the labels ‘vegan’ or ‘vegetarian’ if they want…
Read More
Content Marketing Masterclass
Creating content for other people’s websites or contributing articles to external media outlets is an excellent way to build your authority as an expert or thought leader.
It gets you in front of (the right) audiences who may not have otherwise discovered you or your brand, and can also lead to other opportunities including speaking gigs, collaborations and partnerships.
In this 60-minute webinar with me you’ll learn:
- What is content marketing and how does guest blogging/writing work?
- The three key types of guest writing/blogs and how they differ from each other
- How to write a strong opinion article, feature and listicle (even if you’re not a ‘writer’)
- How to identify the right places to contribute to
- How to leverage your guest articles for even bigger impact
