Hosting an event is an important promotional tool that is often underused by business owners. But there’s an art to successful event planning, writes Karine Brighten. Planning events can be… Read More
Should I use the word ‘vegan’ in my branding or marketing?
To ‘V’ or not to ‘V’? That’s the question on many a new and existing vegan business owner’s mind. Do we embrace the word ‘vegan’ with pride at the risk… Read More
How to successfully crowdfund your vegan business
More and more businesses are turning to crowdfunding to raise capital to start or grow their ventures. Unfortunately, not all of them do it correctly, leading to disappointing results. Demetrius… Read More
Should I take a booth at an expo, festival or other event?
Social media and online marketing may be all the rage, but there are plenty of benefits to getting in front of potential customers up close and personal, writes Katrina Fox…. Read More
Vegan branding tips: Q&A with Sara Kidd
When she’s not making or distributing independent films, Sara Kidd helps vegan business owners and entrepreneurs to create and build their brands. Why is a ‘brand’ so important? Establishing a… Read More
The 3 biggest mistakes vegan business owners make with social media
Don’t fall into these traps if you want your brand to succeed on social media, warns Leigh-Chantelle, who has built her Viva La Vegan Google Plus community to over 100,000… Read More
