Companies that sell food products containing no animal ingredients should avoid using the labels ‘vegan’ or ‘vegetarian’ if they want to boost sales, according to Bruce Friedrich, executive director of… Read More
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10 things you should NEVER say to a journalist if you want free publicity for your vegan brand
Getting media coverage is still the fastest way to grow your vegan brand. It puts you in front of hundreds, thousands or even millions of potential buyers and is an… Read More
Future of plant-based business: Panel discussion
In April 2018 Australians searched on Google for ‘vegan meat’ and ‘vegan cheese’ more than people in any other country. Coles, Woolworths and other retailers are actively seeking out more… Read More
Plant Powered Women’s Panel at Adelaide Vegan Festival
This panel, hosted by Katrina Fox of Vegan Business Media, was a a mini-version of the Plant Powered Women’s Leadership Conference Series, a concept created by Kathy Divine, author and… Read More
How to position ethical (vegan) products: For brands and retailers
In this talk, Katrina Fox of Vegan Business Media discusses: – How to convey your ethical stance without coming across as ‘preachy’ – Should you use the word ‘vegan’ in… Read More
Intersectionality and business
Is ‘vegan capitalism’ or ‘vegan consumerism’ inherently in opposition to intersectionality? Can businesses take an intersectional approach in their operations and marketing? Marketing guru Seth Godin put forward the idea… Read More
Meet the former TV producer who lost all her skin and started a vegan watch company
In August 2014, 28-year-old Laura Way was spending up to 20 hours a day in a bathtub to try to gain relief from the excruciating pain she was experiencing due… Read More
Vegan world domination: One business at a time
Making it as easy as possible for the masses to eschew animal products from their lives is an important role in the animal, health and environmental activism movements. Find out… Read More
Top 3 strategies to grow your expert profile using free publicity in the media
Getting free publicity in the media is one of the fastest ways to get leads and sales and boost your profile as an expert in your industry. If you’re a… Read More
This is the vegan ‘Willy Wonka’ and he’s raising the bar when it comes to running an ethical business
Adrian Ling doesn’t look like your typical entrepreneur. Indeed, the managing director of Plamil Foods, the UK’s longest-running plant-based business, makes Richard Branson look conservative. Yet while his colorful and flamboyant… Read More
This young vegan entrepreneur is bringing plant-based milk to India
Eighteen months ago Abhay Rangan, a 21-year-old engineering student, was traveling 500km every week on his moped throughout Bangalore in southern India with a backpack full of plant-based milks he… Read More
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