Media Training for Animal Rights & Vegan Activists: Online Workshop
WITH KATRINA FOX
HOW CAN YOU BEST REPRESENT ANIMAL RIGHTS & VEGANISM IN THE MEDIA?
Getting stories about animal rights and vegan living into mainstream media not only educates more people about the issues, it can also help to encourage politicians, law makers and businesses to shift their perspectives and potentially make groundbreaking changes to how non-human animals are treated.
But journalists aren't always on your side and there's a risk you'll be portrayed as weird or extreme.
Knowing how to communicate with the media before, during and after a campaign or action increases your chances of best getting across your message and the important issues you want to convey.
It doesn't have to be an 'us or them' scenario.
The more skilled you are in dealing with the media, the more opportunities you have to get journalists - and importantly their audiences - to see, hear and understand the realities of animal exploitation and cruelty as well as veganism.
As a journalist of 18 years (vegan for 21 years), working on a range of niche and mainstream media in the UK, US and Australia, I know what works and what doesn’t.
In this online training, I’ll give you a behind-the-scenes, insider tour of information, techniques and practical strategies you can use to be an effective media spokesperson for animals and living vegan.
AMONG THE TOPICS COVERED IN THIS 3-HOUR ONLINE TRAINING ARE:
- How to collaborate with the media and avoid the ‘them versus us’ mentality
- How to talk about farmers and other animal agriculture stakeholders to the media
- Best practices for getting your animal rights and/or vegan message into the media in a positive way
- What to do when journalists put a negative spin on your story, campaign or action
- How best to communicate with the media: Are words such as ‘rape’, ‘murder’ or ‘holocaust’ effective?
- Finding your voice during campaigns and frontline action
- Press releases: How and when to use them (and when not to)
- How to entice the media into covering your campaign, action or story
- What to say if you’re approached by the media
- How to prepare for interviews and stay on message
- And more
TARGETED, TAILORED TRAINING FOR ANIMAL RIGHTS & VEGAN ACTIVISTS
This webinar is a recording of a live, online training presented by Katrina Fox.
WHAT OTHERS HAVE SAID ABOUT MY PR & MEDIA TRAININGS:
Clare Mann, vegan psychologist & communications trainer, Sydney
"Katrina gave fresh insights into how you can choose the media you want to be on and gives structured steps to ensure that happens and you get your message across. I took the initiative and pitched a columnist who writes for the Australian Financial Review’s magazine Boss in Australia. They loved the idea and did an interview with me. The most recent thing that’s happened is I’ve been invited to be on a Triple J radio show in Sydney. It’s a 45-minute segment on vegans and dating and I’m going to be there for the whole show. I honestly believe this would not have been possible had Katrina not given me the insights and expertise to take that step and position me and my brand in a way that made journalists ask me to come on the show. "
"Katrina knows the ins and outs of journalism, what editors want and expect, and explained the process to me as we went along so I could do it on my own. I’ve learned a lot about putting together compelling pitches and writing for target audiences. Katrina is very responsive to my questions and concerns and is also great fun to work with. I continue to consult with her on other projects and highly recommend her media coaching services."Beth LevineCounsellor
“Katrina's assistance with our publicity campaign was professional, comprehensive, well-informed and effective. Katrina was generous with her knowledge, a pleasure to work with, and went out of her way to help us meet our goals. Our campaign achieved much greater reach than it would have without her assistance.”Michelle GravolinVice-President, Vegan NSW (formerly Vegan Society NSW)
"Approaching the media had been a blind spot for my business, mainly because I didn’t know how to go about it and just felt out of my depth in general. Katrina’s coaching helped make it manageable and led to some specific actions that have already increased the visibility of my personal profile and brand. Highly recommended as someone who knows their stuff."Phil PrestonBusiness Strategist & Speaker
"The training was easy to understand and follow, fun and friendly. I received media coverage within 2 weeks of taking your course."Joanna Leigh
"Katrina absolutely knows her stuff when it comes to teaching people how to get featured in the media. The feedback from the audience was fantastic; they loved her style and were inspired to learn more."Orsi Parkanyi
Founder & Director, Women as Entrepreneurs
"An excellent presentation. The training was dynamic and easy to follow."Karin Olah
ABOUT THE PRESENTER
Katrina Fox is an award-winning journalist, media coach, editor of the vegan business blog VeganBusinessMedia.com, host of the Vegan Business Talk podcast, and author of Vegan Ventures: Start and Grow an Ethical Business.
Between 2017-2018 Katrina was a regular contributor to Forbes, specialising in writing about vegan and plant-based business.
Over the past 18 years, she has worked on staff as a senior reporter, features writer, sub-editor and editor, and as a freelancer on a broad range of print and online media in the UK, US and Australia.
She has written extensively on social justice, animal advocacy and ethical business issues for specialist and mainstream media.
A passionate animal advocate, Katrina won the Voiceless: The Animal Protection Institute Media Prize for her article, ‘Speciesism: The Final Frontier’, for the ABC’s The Drum website in 2014.
As well as writing about the issues, Katrina has also taken part in many animal rights actions since 1987. She's been chased by riot police through fields in Oxford, UK while protesting a facility that bred kittens for vivisection, marched against slaughterhouses in Sydney, waded into chest-high water while being threatened at gun point during a duck shoot in Victoria to rescue injured birds, and more.
Katrina proudly helps rebels with causes to share their stories in the media. Through her coaching and training, she provides practical techniques and strategies on the best ways to get free publicity through media coverage.
Originally from London, she lives with her wife Tracie in Sydney, Australia. She loves glitter, disco and internet cat videos.