In this episode, I interview Georgie Campbell, co-founder of Addiction Food in Sydney, Australia.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business and Georgie’s a good friend of mine too. I met her when she was first starting out with Addiction Food and I’ve been so happy to watch her business that she runs with her husband Grant grow over the years into the success it is today. I know they’ve both worked incredibly hard and it’s really great to see it pay off.
Addiction Food makes delicious handmade sweets and healthy plant-based treats, that are organic, fair trade and sustainable.
In this interview Georgie talks about:
• How the business deals with the challenge to stay competitive and attract clients, while raw materials are increasing in price
• Why she decided to stop using the word ‘vegan’ in her branding and marketing
• The importance of having another passion away from your business
• And much more
Visit the Addiction Food website.
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